Implemented successful advertising campaigns on Twitter and Facebook; resulted in 48,000 Twitter followers and 80,000 Facebook likes. Performed media planning functions including researching target market and media opportunities. 2. Establish internal controls and procedures between account executives andcreative department. Collaborated with Marketing Non-Commissioned Officers and civilian contractors in need of media planning assistance to produce robust media plans. Buyer Requirements: Bachelor's Degree in relevant field. Provided recommendations to client resulting in 3% decrease in CPC, and 2% increase in CTR. Researched and implemented business-to-business media plans to support several clients' promotional Researched and implemented email campaigns as well as viral and unique online opportunities. Cultivated vendor relationships and provided client with POVs on new media opportunities. Develop media plans which include online, print, e-blasts, radio, OOH, social media etc. Gained market viability in Social Media world-wide with Twitter. * 3+ years’ experience in … Conduct client service calls/monthly "maintenance" visits. Developed comprehensive RFP's and evaluated proposals for each campaign. Create and manage paid search campaigns using Google Adwords. Having as many of these skills and abilities as possible makes it more likely that you’ll be successful in your procurement career. Analyze CPM, CPL, and ROI for each client/market. Led team on flawless execution of all performance-based media campaigns, including SEM, digital display and paid social. Conducted research using MRI, Simmons, Nielsen and Internet. Purchasing Buyer Skills List. Developed client presentations of media plan recommendations using county coverage, MRI, and DDS. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing. Negotiated lowest ecpms Placed annual Out-of-Home media campaigns for key clients such as PBS, Canon and Panasonic. Trained others in all aspects of online media planning, buying, campaign execution and follow-up analysis. Develop market CPP's based on past data and market intelligence. Negotiated with advertising representatives from all over the country to gain the best CPP. Utilized planning/research tools to develop and evaluate various media plan options and scenarios. Worked closely with high-profile clients to develop innovative sales strategies to meet or exceed sales goals. Buy and manage TV and Radio campaigns using Strata View and SBMS. Worked directly with the President of YouCast on campaign performance, reporting, and goal setting of ROI. Can remain calm under pressure 3. Aerospace Buyer Planner, 2013 to Current Encore Composite Structures – Brea, CA. This does not mean inventory planners have to be statistical experts. Generated insertion orders, approved contracts and managed invoice reconciliations Conducted day-to-day operations for all media activities. Traffic all film, video, photography, prints, on-line materials, traffic instructions and paid advertising for departments. Research new markets; develop ad campaigns, proposals, and media buys. Estimate daily budget spends for client services reporting. Trained interactive media department with current interactive media planning buying techniques and software updates. 10. Managed campaigns with CPA, CPC, CPL goals. As the hallmark of the concept of Buyer/Planner itself, whose chief characteristic is that of integrated skill sets, both professional organizations individually offer a measurable body of knowledge, which, as a minimum, should be a foundation for the Buyer/Planner's training and education program. They project that jobs for this profession will increase by 23%, which is much faster than average when compared to all occupations. Negotiated ad rates in top TV markets while planning media schedules to reach desired demographics in viewing audience. opportunities and special sponsorships. For example, 11.2% of Media Planner And Buyer resumes contained Email Campaigns as a skill. Stewarded the development and recommendation for clients KPI's beyond display (mobile & social). Budget Management: Managed funds allocated for print, radio TV and direct marketing and developed media plans. The experience of war has changed fundamentally - not only for those fighting and reporting, but also for those on the home front. Utilized EAS software to enter TV, radio, print and interactive orders. One of the best ways to acquire the skills needed to be a media planner and buyer is to take an online course. Planned, negotiated, placed and post analyzed TV and radio for large regional accounts, including Pepsi and Zip-Mart. 1866 0 obj <> endobj xref 1866 16 0000000016 00000 n Identify the best mix of media channels to deliver an advertising message to a clients' target audience. Collaborated cross-functionally with inter-agency stakeholders, including creative, accounting and client services departments. Create monthly Adwords, Bing Ads & Facebook performance reports for client. Plan and negotiate direct response style media campaigns plus added value promotions for off-premise shows, concerts and festivals. Managed insertion orders and advertising bonuses over the course of entire purchased media calendar. Excellent computer skills (Excel, Microsoft Word, PowerPoint). Used Microsoft excel to complete statistical analysis of various online campaigns. Key accounts: General Motors, Direct TV, Home Depot, Coors Light, General Mills, California Lottery. Top 3 Skills that a Production Planner should have: 1. Managed annual media budget of $72 million and drove maximum ROI on all media efforts. Incorporated online marketing into media plans, resulting in increased website traffic and seminar registrations. Increased social media presence with a gain in followers and involvement across Instagram, Facebook. Negotiated pricing with station sales representatives based on CPM, local and national market conditions, rate history and viewership. $55,000 - $75,000 a year. Maintained all aspects of the buying process, including: make-goods, discrepancies and post analyses. Conceived and executed innovative and strategic digital marketing programs exceeding client goals and objectives. Negotiated contracts and insertion orders with local and national websites for inventory related to the real estate vertical. Managed the company's print, out-of-home and Internet media buys for 13 states to support clients' recruitment advertising efforts. 9 days ago. Work in a team 8. You'll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. Crafted social media strategy campaign overlay for clients on AARP Facebook & Twitter accounts. Trained and educated traditional agency on direct response and online (SEO) strategy, tactics and best practices. Conducted keyword research with CPC estimates and developed quality keyword portfolio. Market research to extend brand awareness. Managed day-to-day client and vendor relationships Critical thinking and negotiation skills. Managed vendor relationships by communicating thoroughly via e-mail, phone. Prepared pre-buys and provided traffic instructions on a monthly basis. Managed client budgets and assisted with billing each month including the reconciliation of discrepancies. Inputted TV, radio, print, interactive, and out of home invoices in to Strata. Self-driven and dedicated Buyer Planner with a comprehensive background in preparing and processing purchase orders, producing inventory forecasts, and maintaining documents and records. Create and implement strategic media planning on GTE/Cellular One, Friedman's Jewelers and Georgia State Parks. Negotiated and bought broadcast, radio and print for national and local direct response accounts. Defined target audiences, selected appropriate media and seasonality, and incorporated market research and competitive spending data into plans. Be creative Managed approved media budgets for assigned markets and negotiating rates in accordance with desired CPP or CPM, reach and frequency. Assisted clients in incorporating new media options such as Facebook, MySpace and other social media network outlets and sites. Planned and executed buys in a direct response agency based on a cost-per-lead method. Perform digital campaign optimization and campaign management. Developed and managed PPC campaigns across major search engines. We ranked the top skills based on the percentage of Media Planner And Buyer resumes they appeared on. Identified successful markets by BDI and ROI.! Identified a target audience for each client, and contoured purchases to reach each particular audience. Provide and analyze reporting on ROI and response rates to optimize media efforts. Evaluated various market research and media opportunities. We ranked the top skills based on the percentage of production planner/buyer resumes they appeared on. Computer skills and knowledge on the planning system being used by the company. Provided day-to-day campaign management on paid and SEO marketing campaigns to ensure successful results. Planner personalities may enjoy jobs that require organizational skills, offer some predictability and allow them to schedule... What to Major in to Be a Buyer: Info for Students `^��y�k��K�v=��+���XS�3�4p0$50m`��`u��Ã���d�g0J-a�a�c}�P����.�SB��C�} ��������BN�-@��w L��7 endstream endobj 1880 0 obj <>/Filter/FlateDecode/Index[114 1752]/Length 59/Size 1866/Type/XRef/W[1 1 1]>>stream Educate and collaborate with fellow employees in customer service skills, city tourism knowledge, and learning opportunities. Buy and manage Direct Response Television with national cable networks. Developed training materials and trained staff members in both paid search and display advertising. Identify additional keywords and negative keywords based on PPC search query reports. The Assistant Buyer is the unseen hero who works to make sure the product you want is available all the time. Monitored media's performance, processed accounts payable, and delivered traffic instructions to broadcast/print media. Analyze Nielsen reports to project future RTG/SH. Radio Demographic Research Booked orders with advertising reps, revised contracts, set up job order buys for Internet campaigns. Spot the next big thing 4. Supervised the development of broadcast objectives and strategies for multiple clients. Negotiated and secured national video advertisements around client budget and metrics. Performed in-depth competitive analysis to understand brand position within the category. Researched television advertising costs in new markets for possible expansion. Identified and introduced new media opportunities to expand the client relationships. Trained new team members on buying and planning media as well as buying software. Mentored and developed new media buyers on all aspects of the local media buying process. Developed and implemented grassroots and Co-op marketing efforts for local and national promotions and events. Buyer / Planner. Directed the Strategic Sourcing and Procurement activities for multiple aerospace assemblies and commodities supporting multiple sites across Aerospace. Managed over 15 paid search campaigns on Google, Yahoo, MSN & Ask.com. Trained and managed 20 media interns in the media planning and buying process. Opened and reviewed media RFPs for new market store entry (8-10 annually). buys, negotiated pricing and reconciliation of vendor invoices. 24 years of working experience.Involved in MRO procurement and setting up pricing agreement for the region. Managed PPC/PPL campaigns for top 10 online, top 50 regional, and top 100 national universities. Managed $1M to $2M of client budget per quarter across multiple markets and mediums. Presented media plans to account service team members and clients directly. Maintained exceptional client relationships resulting in significant growth of agency media business. Facilitated and coordinated all aspects of the Out-of-Home campaign. Placed print advertising for clients in newspapers and magazines. Created/managed online network media plans. You may also include soft skills and personality traits that you envision for a successful hire. You'll learn what social media marketing entails, including the history and the different social media channels that exist. Let's find out what skills a production planner/buyer … Managed client budgets and coordinated client billings with agency partners. Coordinated social media and search engine optimization (SEO) and saw a spike in web page views while there. Managed Paid Search agency and reported on results from Yahoo and Google search programs. Used extensively: Lotus Notes, Strata View, JDS, MS Word, and MS Excel. Monitored ad placement for optimum return on investment Reconciled billing each month to ensure accuracy Managed client relationships Coordinated Neilsen/ Arbitron data. Buyer Planner Job Description. Work with Social and Search teams to develop integrated marketing campaigns that involve advertising, PPC, Search, Social. Provide Planners with special promotional opportunities, CPP's, marketing profile, etc. Focused on developing my negotiation skills, fundamental television approaches, budget management, and strategic testing. Researched industry results; including distribution (newspapers and magazines) and audience (TV and radio). Interpreted requests submitted as part of the RFP or RFI processes. 0000001964 00000 n Identified and assessed client goals and objectives. Detail- oriented including familiarity on the products, and strong knowledge in planning. 0000002506 00000 n Negotiated and placed all TV, cable, radio and newspaper advertising schedules for Health Care and Insurance accounts throughout Indiana. To function efficiently and profitably, all businesses need a steady stream of materials, such as paper for the office, parts for manufacturing or merchandise for sale to consumers. Worked closely with the SEM and SEO teams on a day to day basis to analyze optimizations. The U.S. Bureau of Labor Statistics (BLS) expects strong job growth for market research analysts from 2016 to 2026. Learn to evaluate and interpret the results of your advertising campaigns. Work with internal account team to establish the best tactics and channel allocations based on the client's KPI metric. Relevant experience preferred. Researched media options for current clients and new business pitches. Purchasing plays a key role in helping retailers earn profits. Performed quarterly post-buy analysis Creation and execution of promotions. Performed quarterly post-buy analysis on campaigns in an efficient timely manner. Created traffic instructions for the stations. Designed competitive landscape marketing strategy and materials for Sandy Spring Bank based on market analysis of banks in mid-Atlantic region. 0000002973 00000 n Prepared client reporting and budget management for each campaign. Cultivated existing and prospective partnerships with online publications. 3. Coordinate involvement in state and local co-op programs for tourism clients. Managed, developed and allocated client budgets up to $30MM. Responsibilities . Strong manufacturing environment. &��X�B�zUF;��?0�8���ʘ����ɘ�]�������9�;/�y�6�E�7tF��+)�.�l��j �}��Qz��F�$V���lqo��hd�b������đ4q�� Configured efficient media buys and plans, attaining client goals under budget, and providing savings. Build vendor relationships and negotiate deals to ensure client money is being maximized. Mayo. Created agency-wide documents to help streamline process including POVs, client questionnaires and an advertising template that earned adoption by agency. There is no substitute for strong analytical and logical thought process as a key component of a planner’s mindset. Advised clients on budgets and recommended direct response television media plans to reach targeted audience. Performed related market research and tracked placement performance. Job Outlook . Negotiated rates and placed buys using STRATA software with a budget of approximately $600,000 per month. And considering much of his job involves pricing and cost analysis, he also will need basic math skills. Negotiated and purchased interactive media by CPM (cost-per-thousand), PPC (pay-per-click), and CPL (cost-per-lead). Launched SmartData (Tableau Visualization via partner API) to provide multiple clients with custom, live dashboards. Developed Point of Views (POVs), syndicated research study overviews and user manuals. 0000006409 00000 n Occasional domestic and/or international travel. Developed media plans and prepared POVs for National and Local TV, Radio, Print and OOH Managed online display media planning, rate, and added value negotiations for Online Interactive Agency. Maintain and plan records, insertion orders, contact lists, and spec documents. Created annual media plans, consisting of TV, radio, print, online, and outdoor components for client presentations. Directly managed 60 suppliers and $11.5 million dollars in spend annually for Airbus A350 XWB production. Occupation-related Buyer/Planner Knowledge Areas and Technical Competencies represent the knowledge, skills, and abilities needed by buyers/planners. Worked closely with client and internal Account Service, Creative and Production team on timelines and deliverables. Rate negotiation and contract placement in multiple markets. HONEYWELL INTERNATIONAL INC – Tempe, AZ. Planned media schedules for direct response advertiser to produce maximum leads. Facilitate campaign optimization and resolve campaign issues. Experience with buying and planning traditional media; Broadcast Television, Cable, Radio, Newspaper and Magazines. Generate schedules and process orders, utilizing current DDS buying software. You're signed out. Researched and analyzed media trends and data to deliver an advertising message that best reaches my clients' target audience. Urgently hiring. Skills required to be a buyer: attention to detail, strong customer service skills, analytical skills and strength with numbers. 0000003453 00000 n Buyer Planner and MRP experience Time management, communications, decision making, presentation, human relations, and organization skills Understanding of change and comprehension to sense of urgency Innate leadership skills. Direct Partners (ROI) Media Buyer - Marina Del Rey, Ca Responsible for buying TV, Radio and Print. Work with clients regularly optimize campaigns and ensure they adhere to KPI goals. Purchased media based off of a CPM and CPC model. 0000048223 00000 n Here's how TV is used in Media Planner And Buyer jobs: Here's how KPI is used in Media Planner And Buyer jobs: Here's how Insertion Orders is used in Media Planner And Buyer jobs: Here's how Vendor Invoices is used in Media Planner And Buyer jobs: Here's how Buying Software is used in Media Planner And Buyer jobs: Here's how MRI is used in Media Planner And Buyer jobs: Here's how SEM is used in Media Planner And Buyer jobs: Here's how New Markets is used in Media Planner And Buyer jobs: Here's how Direct Response is used in Media Planner And Buyer jobs: Here's how Multiple Markets is used in Media Planner And Buyer jobs: Here's how Account Services is used in Media Planner And Buyer jobs: Here's how Vendor Relationships is used in Media Planner And Buyer jobs: Here's how SEO is used in Media Planner And Buyer jobs: Here's how Magazines is used in Media Planner And Buyer jobs: Here's how Internet is used in Media Planner And Buyer jobs: Here's how Client Goals is used in Media Planner And Buyer jobs: Here's how Research Tools is used in Media Planner And Buyer jobs: Here's how CPC is used in Media Planner And Buyer jobs: Here's how CPM is used in Media Planner And Buyer jobs: Here's how Competitive Analysis is used in Media Planner And Buyer jobs: Here's how Facebook is used in Media Planner And Buyer jobs: Here's how RFP is used in Media Planner And Buyer jobs: Here's how Multiple Clients is used in Media Planner And Buyer jobs: Here's how Buying Process is used in Media Planner And Buyer jobs: Here's how Tourism is used in Media Planner And Buyer jobs: Here's how Co-Op is used in Media Planner And Buyer jobs: Here's how Budget Management is used in Media Planner And Buyer jobs: Here's how PPC is used in Media Planner And Buyer jobs: Here's how Client Service is used in Media Planner And Buyer jobs: Here's how Creative Concepts is used in Media Planner And Buyer jobs: Here's how Sales Goals is used in Media Planner And Buyer jobs: Here's how Post-Buy Analysis is used in Media Planner And Buyer jobs: Here's how Paid Search is used in Media Planner And Buyer jobs: Here's how CPP is used in Media Planner And Buyer jobs: Here's how Client Relationships is used in Media Planner And Buyer jobs: Here's how Account Executives is used in Media Planner And Buyer jobs: Here's how Client Budgets is used in Media Planner And Buyer jobs: Here's how Twitter is used in Media Planner And Buyer jobs: Here's how Traffic Instructions is used in Media Planner And Buyer jobs: Career Paths for a Media Planner And Buyer, Senior Contract Administrator/Contract Administrator Skills, Senior Contract Administrator/Contract Administrator. Secured CPMs for added value through placing/trafficking digital ads (banner and skyscraper) on multiple vendor websites. Strategic Research & Planning, Maintained library of up-to-date internet industry statistics and reports, identifying trends and new approaches. They need to have a proclivity for working with numbers, reports and data analysis. 0000009745 00000 n Increased ROI and lowered CPC (cost per call) for key client, Dr. Newton's Naturals. If you’re considering a job in procurement—or if you already have a career but want to update your skills—there are a few areas you could focus on to help ensure your success. The Buyer/Planner reports to the Supply Chain Manager Global Commodities and Indirect Spend and will be responsible for assuring the continuous supply of assigned raw materials to support ongoing manufacturing schedule, overall operational goals while minimizing total material expense and optimize AFL cash flow. Handled all media responsibilities from planning to implementation of media plans (print, radio and TV). Assistant Buyer Resume Skills List. Implemented optimization strategies to ensure performance met and exceeded client goals and expectations. Buyer Planner offers recommended solutions. Executed a paid social media campaign to increase Twitter follower base for ZTE_USA. Identified, assessed, and provided ROI projections to justify media best aligned to reach branch Managed media vendor relationships; handling both problematic and positive contacts across multiple media channels. Managed multiple clients and subcontractors. %PDF-1.4 %���� Negotiated TV and cable contracts in markets across the country including Atlanta, Chicago and Knoxville. Conducted extensive proactive and reactive digital engagement across websites, blogs, communities, forums, YouTube and Twitter channels. Placed print advertising in regional newspapers and magazines. 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Evaluated media proposals for clients utilizing research tools to execute efficient buys Prepared presentations for client proposals. 0000048264 00000 n demographic analysis and flight schedule clients. Managed numerous government and business client relationships during tenure, resolving issues as they arose, surpassing clients' expectations. marketing plans and compiled competitive analysis for clients. A manufacturing buyer and planner must be highly organized and an expert when it comes to his company’s goals and needs. High-tech nations wage wars from a distance using satellite-guided weaponry while non-state military actors, terrorist organizations, and citizen journalists have increasingly added new voices and visual perspectives to the conversation about conflict. Managed both PPC and display buys across a network of clients.
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